Behind every great fashion house is a team of top communicators.
Marketing, branding, PR, styling and trend prediction fuels the £26 billion British fashion industry. Our BA (Hons) Fashion Branding and Communication course will help you become a part of it. On this course, you’ll gain practical skills and explore the thinking behind fashion communication. You’ll create photography and film, and develop visual identities using the latest creative software. We’ll also teach you the theory behind everything from building brands to visual merchandising. The course focuses on new media practice, digital technology, and developing conceptual strategies when answering a brief. We’ll encourage you to develop your own personal brand identity within your work, encouraging a ‘self as brand’ philosophy, whilst at the same time speaking directly to the fast-paced, diverse world of branding and communication for fashion and related industries.
What you will learn
The BA (Hons) Fashion Branding and Communication course recognises the uniqueness of the individual whilst embedding the collaborative aspects of academic engagement and creative risk taking in the fashion branding and communication arena. Through the journey of the course you will experience challenges and new possibilities whilst seeking innovative solutions to concept origination, application and final outcomes. A guiding principle of the course is for you to initially develop key skillsets which will underpin and inform your professional growth and develop your sense of place in the industry. You will be studying in an environment that will prepare you to manage the diverse requirements of the fashion branding and communication sector. Following this, you will be encouraged to make conscientious choices that question existing practices whilst embracing the importance of being informed, empowered and creatively diverse.
The course will deliver a challenging curriculum that embeds theory with practice and is rooted in professional contexts. It challenges you and should exceed your
educational expectations whilst clarifying your industry relevance when progressing to alumni. The BA (Hons) Fashion Branding and Communication course will encourage academic and creative diversity through the energetic delivery of content that has global and sustainable currency. You will have the ability to assess, question, analyse, conceptualise, translate and deliver enabling you to meet a breadth of challenges and opportunities offered by the global creative industries.
Approximately 60% of your time will be contact hours, including scheduled teaching sessions, but also supervised time in the workshop or studio, and the remainder will be independent study. 100% of assessment for this course is coursework based.
By the end of the course you will be able to...
Relate specialist knowledge and skills developed within fashion branding and communication to contemporary practice and to emerging trends at the forefront of the global industry.
Adapt to and engage with a breadth of challenges that exist in a fast moving, professional environment aligned with new fashion platforms of communication and omni channel engagement across fashion branding and communication supported by research and creativity.
Demonstrate an ability to contribute to and collaborate with companies and brands at both commercial and diverse levels of the branding and communication sector.
Demonstrate an awareness of creative branding and communication practice and application.
Build on networks of professional contacts to open up new opportunities for engagement in professional projects.
Apply transferable skills, exercising initiative and personal responsibility.
Bachelor of Arts (with Honours) - BA (Hons)
Main Site - Arts University Bournemouth
17 September 2018
Coursework and Practical work
If your application is completed by the following date, it’s guaranteed to be considered:
You will need these codes when you add a choice to your application.
|Campus name||Main Site - Arts University Bournemouth|
The following entry points are available for this course:
|UCAS Tariff||120 points||This must include at least one Level 3 qualification in a relevant subject.|
|A level||BBB||This must include at least one A Level in a relevant subject.|
|Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)||DMM||This must be in a relevant subject.|
|Access to HE Diploma||Pass Access to HE course - 60 credits, including 45 at Level 3.|
|Scottish Higher||CCCCC||This must include at least one Scottish Higher in a relevant subject. We also accept Scottish Advanced Higher's.|
|International Baccalaureate Diploma Programme||30 points||International Baccalaureate English Language B or English Language and Literature A at Higher Level grade 4 or Standard Level grade 5 is acceptable to meet English language requirements.|
|OCR Cambridge Technical Extended Diploma||DMM||This must be in a relevant subject.|
We welcome applicants who are currently studying or who have gained a Foundation Diploma in Art and Design and this qualification meets our level three entry requirements. This is a recommended qualification for many of our courses but it is not a compulsory qualification.
Other relevant and equivalent Level 3 qualifications are considered on an individual basis and we are happy to accept applicants with a combination of level 3 qualifications. Please check your qualifications using UCAS Tariff calculator and remember we are looking for the equivalent of 3 A levels if you are combining Level 3 qualifications.
Please click the following link to find out more about qualification requirements for this coursehttps://aub.ac.uk/plan-visit-apply/apply-now/entry-requirements/undergraduate-courses/
We invite as many applicants to attend an interview as possible and will hold the majority of interviews January – March. If you have been selected for interview we will email you and details will be sent via AUB’s application portal, MyApplication. Admissions will send you full details of the date and time of the interview, plus what to bring and how to get to AUB. For most courses, unless specified, you will be required to bring a portfolio of work as part of your interview and you will need to follow the portfolio guidance for the course. AUB is flexible, so if you cannot attend your allocated interview date you can request it is rescheduled.
We invite a small group to each interview slot and you will be taken to the relevant course area. Normally this will begin with a brief talk about the course and then the academic staff will look at your portfolio. This might be a group session where you are all asked to contribute and talk about your work. Or you may be seen on a one-to-one basis to discuss your work. Interviews are your opportunity to demonstrate to us your self-motivation and commitment to your area of study. Be ready to talk about your influences, who inspires you and why (think about your cultural interests such as gallery visits, exhibitions, cinema, theatre or literature). It’s important that you contextualise your work. We also expect you to have an awareness of contemporary practice in your chosen subject area. Interviews are also your opportunity to ask any questions you have about the course.
As a specialist art and design institution, the portfolio forms a big part of our admissions process. Each course has different guidelines for what the course team expects to see in your portfolio and you can find these on our website. It is important to read the portfolio guidelines and select pieces for your portfolio accordingly so you bring with you a good range of work which meets the course team’s expectations.
Portfolios should contain a variety of different work, showcasing your creative ability and capacity to work in different media. Include sketchbooks and idea journals as well as examples of ‘work in progress’ to show the development and journey of a project. We recognise that everyone has different skills, portfolios and experiences, so what we look for is potential through a broad range of work that expresses the scope of your creative experiences and shows evidence of enquiry and experimentation.
If you are outside the UK or can’t attend an interview Admissions will ask you to submit a link to an electronic portfolio and full details of how to submit this will be sent to you by Admissions.
|Cambridge English Advanced||C||Overall score of 180|
|Cambridge English Proficiency||C||Overall score of 200|
|IELTS (Academic)||6.0||6.0 overall with a minimum of 5.5 in each component (reading, writing, speaking and listening)|
|PTE Academic||54.0||A minimum of 51 in each component|
AUB can also accept International Baccalaureate English Language B or English Language and Literature A at Higher Level grade 4 or Standard Level grade 5. We may also accept TOEFL iBT scores of 80 or above for entry to degree courses; however we would prefer one of the above qualifications. TOEFL is a test of American English and is not classified as a Secure English Language Test (SELT) for Tier 4 Visa applicants. IELTS, Pearson and TOEFL scores must be less than two years old at the start of the course to be valid.
English language requirements
|Channel Islands||£9,250||Year 1|
|Northern Ireland||£9,250||Year 1|